by William Comcowich | Feb 22, 2017 | Marketing
Amazon Echo and the intelligent assistant, Alexa, may be one the most significant recent developments in digital communications. Amazon Echo, a smart speaker developed by Amazon, connects to Alexa, billed as a voice-controlled personal assistant service. Through voice...
by William Comcowich | Feb 13, 2017 | Marketing
PR and marketing pros may feel like the Rodney Dangerfield of the business world: They don’t get no respect. Most marketers, 61.8% to be exact, believe marketing is only somewhat understood or not understood at all by their business as a whole, according to Marketing...
by William Comcowich | Jan 5, 2017 | Marketing
Proponents say the Internet of Things (IoT) is the “Next Big Thing,” a major technology trend that PR pros and marketers must understand. The Internet of Things (IoT) promises to revolutionize both public relations and marketing. By allowing us to manage our devices...
by William Comcowich | Jan 3, 2017 | Marketing
After you put away your holiday ornaments and clean up remnants the New Year’s Eve celebration, it’s time to look ahead to what 2017 will bring in PR and marketing. Digital marketing promises to continue to change quickly. Technology advancements and social media...
by William Comcowich | Sep 14, 2016 | Marketing
Marketers use algorithmic attribution to accurately track the increasingly complicated customer journey and optimize cross-channel spending. But acting fast enough to gain those benefits poses a challenge. While marketers believe algorithmic attribution produces...
by William Comcowich | Sep 13, 2016 | Marketing
An email newsletter for customers and prospects is among the best and most cost-efficient ways to grow a business. Businesses have a wide variety of content marketing tactics at their disposal; but few are quite as powerful and versatile as email newsletters,...
