by William Comcowich | Jun 27, 2016 | Marketing
Mobile internet access has changed customer behavior and marketing strategies. Marketers are placing a priority on mobile, investing more in new technologies and strategies. But, while progressive marketers adapt to mobile behavior, their measurement practices lag....
by William Comcowich | Jun 14, 2016 | Marketing
Google+ was initially viewed as a promising up and coming social networking site that would challenge Facebook for dominance. Google’s foray into social media never gained traction. Since the debut of Google+, Snapchat and Instagram have become major players. Facebook...
by agray | May 16, 2016 | Marketing
By Aaron Gray Emotional targeting can substantially increase conversions and sales. Appealing to your audience’s emotions allows your business to connect with them on a deeper, more meaningful level. Arousing an emotional response triggers your visitors to become...
by William Comcowich | Apr 19, 2016 | Marketing
Although emoji can be a potent marketing tool, they raise the possibility of miscommunication and misunderstanding. Emoji, those little icons of various facial expressions and other symbols, can appear differently on different devices. For instance, a smiley face sent...
by William Comcowich | Mar 30, 2016 | Marketing
Social media wins most of the attention these days. Many marketing and public relations professionals expected email use among teens and millennials to fade away as younger folks used social media and messaging apps more often. However, research from Adestra, a...
by William Comcowich | Mar 21, 2016 | Marketing
Proving and measuring return on investment (ROI) remains a challenge for marketers, according to a new survey. The 2016 Planning Report from the Leapfrog Marketing Institute shows a surprising drop in accountability for marketing budgets. Only 10% of C-level...
