by William Comcowich | Feb 29, 2016 | Marketing
Personalized marketing and advertising programs deliver improved results in digital media, studies show. As a result, highly personalized targeting is gaining a larger share of marketing budgets. To better implement personalization, marketers are also shifting how...
by William Comcowich | Jan 28, 2016 | Marketing
Valentine’s Day is an important occasion for marketers. It’s one of the biggest gift-buying holidays with spending averaging over $142 per person, according to the National Retail Federation. Americans will spend a record $20 billion Valentine’s Day gifts this year,...
by William Comcowich | Jan 28, 2016 | Marketing
Loyalty programs generate major profits by helping brands boost repeat business and retain customers. According to Selfstartr, 83% of customers say loyalty programs make them more likely to continue doing business with a company. Many loyalty and rewards programs,...
by dsmith | Jan 25, 2016 | Marketing
By Diana Smith Marketing has come a long way since its origins when people were shooting in the air and beating drums to draw attention to their products. Although marketing methods have become much more sophisticated, the basic idea remains the same. The purpose of...
by William Comcowich | Jan 12, 2016 | Marketing
There fourths of all marketers worldwide prioritize inbound marketing over outbound, regardless of company size or type or whether they are B2B, B2C, or non-profit, according to HubSpot’s new 2015 State of Inbound report. “This goes to show that inbound...
by William Comcowich | Jan 6, 2016 | Marketing
Virtual reality (VR) offers an immense PR and marketing opportunity. VR reality offers 360-degree, three-dimensional videos. It’s displayed on headsets from Samsung Gear VR, Facebook’s Oculus Rift, Sony PlayStation VR, HTC Vive, or a cardboard device which...
