by Michael Kling | Dec 7, 2015 | Marketing
By Michael Kling Many marketing experts recommend developing buyer personas. A fictionalized, composite picture of your customer, a buyer persona improves understanding of potential buyers and their purchasing behavior. Personas help better target the brand’s specific...
by William Comcowich | Dec 7, 2015 | Marketing
Writers in PR and marketing frequently apply headline-writing formulas in an attempt to increase click-through rates. Posing questions and including numbers, adjectives, superlatives and well-known names are some of the common formulas, as in “10 Best Headlines Ever.”...
by William Comcowich | Dec 2, 2015 | Marketing
A YouTube video of a young French tourist who returned to Queensland, Australia, to find the father of her unborn child recently attracted worldwide attention. In the video, a woman named Natalie Amyot appealed for help to find the man she had met during her...
by William Comcowich | Nov 9, 2015 | Marketing
Predictive marketing is quickly becoming a key aspect of data-driven organizations. Companies and brands that embrace predictive marketing can uncover insights on consumer trends and preferences and they can achieve more cost-effective and targeted lead generation,...
by William Comcowich | Nov 5, 2015 | Marketing
A webinar offers a superb tool to generate leads and establish your organization as an authority in its niche. When implemented flawlessly, a webinar can bring prospects close to the point of closing. Webinars are ideal for educating many interested consumers or B2B...
by William Comcowich | Oct 20, 2015 | Marketing
Consumers are losing trust in traditional marketing and prefer to seek their own credible sources when making buying decisions. Because of a major disconnect between marketers and consumers, brands must change their spending priorities in order to successfully market...
