by William Comcowich | Oct 12, 2015 | Marketing
Halloween may be one of the most popular events for marketers as well as children. The holiday offers a chance for brands to show creativity in how they relate their brands to ghosts, haunted houses and scary monsters. The holiday is one of the latest events to focus...
by William Comcowich | Oct 7, 2015 | Marketing
A single word can be the difference between success and failure of email marketing campaigns. One word can substantially increase or decrease click-through rates. That’s why marketers look to industry research that identifies the best-performing subject lines. In one...
by William Comcowich | Sep 15, 2015 | Marketing
Although most consumers are willing to share their personal information with companies, brands are generally not taking advantage of that opportunity, a new survey reveals. Eight in 10 consumers around the world are willing to share key pieces of personal information...
by William Comcowich | Aug 21, 2015 | Marketing
or 7 Ways to Vastly Improve Your Headline Writing Skills or How to Write Enticing Headlines that Produce Incredible Results or Tips for Writing Headlines with the Emotion of a Love Letter or The Headlines that Work Best in PR & Marketing or 5 Secrets to Writing...
by William Comcowich | Aug 19, 2015 | Marketing
Return on investment (ROI) is a long-standing financial metric that has become fashionable among top-level marketing managers. Many marketing executives consider the metric an accurate, hard-nosed gauge of the marketing efforts, an analytical way to determine...
by William Comcowich | Aug 3, 2015 | Marketing
Case studies are a potent B2B marketing and public relations tactic. They are ideal for building trust and credibility, highlighting benefits for customers, reaching specific audiences, educating customers and portraying the company as an innovative, solution...
