by William Comcowich | Jul 7, 2015 | Marketing
Most Americans are not enthusiastic about obtaining discounts in return for their personal information. They don’t believe the data for discounts is a fair deal and most consumers think marketers misrepresent the benefits of sharing personal information, according to...
by William Comcowich | Jun 3, 2015 | Marketing
An analysis of the best marketing campaigns reveals several key takeaways for marketers. Warc, an advertising and marketing consultant, just released this year’s “Warc 100,” its selection of the top marketing campaigns around the world. Although successful marketing...
by William Comcowich | Jun 3, 2015 | Marketing
Internet engagement continues to rise, even though Internet use and smartphone subscription growth are slowing. Certain social media networks are expanding robustly, and mobile advertising has plenty of room to grow as networks strive to improve ad formats and...
by tsmith | May 14, 2015 | Marketing
By Tamara Smith When it comes to marketing, online channels have been receiving all the buzz recently. No wonder social media is hot; we’re connected to the web 24/7. While online marketing has become a near obsession of many marketers, businesses can...
by William Comcowich | Apr 28, 2015 | Marketing
The Apple Watch holds the potential to build more intimate connections between brands and consumers. Some even say the wearable device opens new era for marketing. The iPhone brought a new level of intimacy between consumers and their personal electronic...
by William Comcowich | Apr 16, 2015 | Marketing
Marketers who are careless about their product claims could face charges from the Federal Trade Commission (FTC) for deceptive advertising. Just this past March, an FTC complaint charged Allstar Marketing Group with deceptive advertising over its...
