by William Comcowich | Apr 13, 2020 | Marketing
Webinars are an effective yet underutilized marketing technique. Webinars can overcome geographic and time constraints, educate customers, generate qualified leads, and establish your organization as an authority in its industry. With many people working from home and...
by William Comcowich | Mar 27, 2020 | Marketing
Marketers have sent a deluge of emails about the coronavirus to customers over the last couple weeks. Brands hope to inform and reassure customers, but many messages do neither and some might by hurting customer relationships. Some messages provide specific, helpful...
by William Comcowich | Mar 5, 2020 | Marketing
Companies are cancelling conferences and business travel plans due to concerns over coronavirus, now officially named COVID-19. Facebook cancelled its F8 conference, its biggest event of the year. Marketers and developers eagerly look forward to the annual conference...
by William Comcowich | Mar 2, 2020 | Marketing
More than a few pundits have predicted smart speakers will revolutionize marketing. But have marketers heard that message? Smart speakers have certainly spread rapidly. Smart speaker sales reached 147 million worldwide last year, a 70% increase over the previous year,...
by William Comcowich | Feb 20, 2020 | Marketing
Experiential marketing, also called participation marketing or engagement marketing, is a new secret sauce to promoting brand messages and reaching busy, distracted and skeptical audiences, advocates say. People are spending less on what economists call durable goods...
by William Comcowich | Jan 22, 2020 | Marketing
Every year the Consumer Electronics Show (CES) displays dazzling, futuristic gadgets. The gigantic trade show offers up-close views and insights on the latest technology gizmos. PR and marketing professionals, in addition to technology aficionados, can find some...
