by William Comcowich | Oct 1, 2018 | Marketing
Two large brands announced name changes last week. Weight Watchers is slimming its name down to WW. Dunkin’ Donuts will now be simply Dunkin’. “Donuts” is gone but the apostrophe stays. The companies changed names for similar reasons, but PR and marketing...
by William Comcowich | Sep 18, 2018 | Marketing
Brands will soon be busy preparing holiday marketing campaigns as the end of the year approaches. While the holidays mean Christmas and Thanksgiving for most people, the truth is that holidays occur year round. Hardly a week passes without some sort of day of...
by William Comcowich | Sep 17, 2018 | Marketing
SlideShare, once touted as an outstanding PR and marketing tool, is sliding into oblivion. In fact, former fans lament that the hosting service is already dead. Invented in India in 2009 to be a YouTube for presentations, SlideShare quickly became massively popular by...
by William Comcowich | Jul 30, 2018 | Marketing
Gift bags filled with promotional items, also known as swag bags and frequently distributed at conferences, fund-raisers and high-profile events, help publicize brands and products long after the event concludes. Businesses also give away swag bags at new product...
by William Comcowich | Jul 24, 2018 | Marketing
Marketers rate in-person events as the most effective marketing method, according to the Content Marketing Institute. That’s probably why trade shows remain so popular. They offer personal, face-to-face contact that’s becoming so rare in our digital world....
by William Comcowich | Jun 4, 2018 | Marketing
The 2018 Internet Trends Report from Mary Meeker, a partner at Kleiner, Perkins, Caufield & Byers, is one of the most anticipated studies on internet and technology trends. With 294 slides, it’s also the most comprehensive. In addition to internet use, the...
