by William Comcowich | Mar 30, 2016 | Measurement
Vanity metrics are frequently criticized in public relations and marketing circles. You would think that they are accursed numbers that lead to horrible death. Vanity metrics stroke the ego but reveal little or no meaningful information and accomplish nothing, the...
by William Comcowich | Jan 27, 2016 | Measurement
Analytics has become an irreplaceable tool in most every aspect of business, including marketing communications and PR. Data analytics tools such as media monitoring and measurement services gather enormous amounts of information. With better, more integrated...
by William Comcowich | Dec 15, 2015 | Measurement
The Measurement Advisor, the newsletter of Paine Publishing edited by Katie Paine, has named the CyberAlert (now Glean.info) Media Monitoring and Measurement dashboard the Best New Measurement Technology of the Year. The capability to integrate myriad data streams...
by William Comcowich | Nov 5, 2015 | Measurement
Measuring the effectiveness of internal corporate communications has become essential. Organizations can no longer spoon feed employees only the news corporate communications chooses in the traditional old ways. Because of social media, employees are no longer...
by William Comcowich | Sep 15, 2015 | Measurement
Visitors and clicks have long been the accepted metrics to quantify the appeal of online content and the cost of digital ads. Attention-based metrics may now be gaining traction. At least they’re attracting more attention. Attention metrics measure how much time...
by William Comcowich | Jul 8, 2015 | Measurement
Marketing executives say they would spend more on digital marketing if they found better ways to measure its return on investment. Almost 75% of over 400 marketing executives polled by the marketing and advertising agency Millward Brown Digital say they would...
