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PR departments and agencies have long used media monitoring and media measurement services to manage corporate reputation, handle PR crisis, and assess the impact and value of public relations activities. Now, more companies and non-profit organizations are using...
More organizations now use sentiment analysis in their media monitoring and measurement programs to gauge public sentiment toward a company and its brands. Whether done by human analysts or with computer programs, sentiment analysis grades social media comments,...
We’ve selected the best articles on marketing and PR measurement posted on the Glean.info blog in 2019. By reviewing the articles, communications professionals can learn how to use media intelligence for PR crisis management, improve their social media...
South Dakota’s anti-drug campaign raises questions about how to measure the effectiveness of public awareness campaigns. The campaign’s tagline — “Meth. We’re On It.” — gained substantial attention. But was it the right kind...
Two types of plans are essential in preparing for a PR crisis: a crisis management plan and an ongoing communications measurement plan. Social media has drastically increased the speed that public relations crisis can develop and spread. News and accusations can...
We’ve selected the best articles on media monitoring and measurement posted on the Glean.info blog in 2018. The posts cover a range of topics on PR measurement, social media analytics, social media listening and media intelligence. They offer a wealth of advice on how...
