by William Comcowich | Mar 4, 2015 | Media Relations
PR pros are the heroes – or maybe the villains, depending on your perspective – of a BBC program, “Reinventing the Royals,” that examines the media relations strategies, challenges and successes of the British royal family. Serving on the Royals’ media relations team...
by William Comcowich | Feb 26, 2015 | Media Relations
Public relations pros and journalists work together. The two sides help each other. PR seeks to spread its message through journalists, and journalists look to PR to locate sources and provide input for their articles. With all the attention on social media,...
by William Comcowich | Feb 16, 2015 | Media Relations
Facing an unexpectedly difficult question in an interview can certainly cause sweat to break out. It’s journalists’ job to ask the difficult questions, and some reporters enjoy being provocative. Their questions can sometimes be aggressive, hypothetical, off...
by William Comcowich | Jan 22, 2015 | Media Relations
Search engine optimization (SEO) tactics changed drastically in recent years as Google repeatedly altered its algorithm for ranking search results. Google’s Panda, Penguin and Hummingbird updates devalued automated SEO tactics like spammy links in blog comments...
by William Comcowich | Jan 13, 2015 | Media Relations
Not surprisingly, the typical person has trouble distinguishing media relations and public relations. Ask them what PR is and they’ll probably mention sending press releases to reporters. Surprisingly, even some people in PR have a similar viewpoint. Media...
