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With COVID-19 stories dominating the news, PR pros wonder if they should pitch stories not related to the epidemic. They wonder if a coronavirus angle is essential for a media pitch. Journalists and PR veterans give varying answers to those questions. To a large...
Press releases all seem the same. Little more than the company name changes as in: Company X is “an industry-leading platform with the best service and the largest partners with a turn-key solution that future-proofs your experience.” That’s because many PR...
Despite technology advances, journalists say finding qualified, articulate experts and securing interviews with them remains a difficult task, according to a new survey. That hunger for expert sources creates an extraordinary public relations opportunity. Journalists...
Media relations is harder than ever. Fewer publications and fewer journalists mean competition for reporters’ attention and space in media outlets is fierce. PR pros far outnumber journalists and overwhelm them with pitches. According to the recent Frac.tl...
Google has updated its news search algorithm to favor original reporting, a move that will likely influence public relations practices. Google changed its news story selection algorithm to better recognize original reporting, surface it more prominently in search...
Public relations can mean the difference between success and failure for start-ups. About a third of new businesses don’t survive past their first two years, and half don’t survive past five years. Inadequate public relations and marketing is often cited as a factor....
