How to Create Surveys that Produce Potent Publicity
Surveys offer a powerful tool to publicize and promote your organization. Surveys often win media attention, especially if they cover current topics or controversial issues. But crafting the right questions and collating the answers into meaningful insights is by no...Analysis of 27,000 Email Media Pitches Finds What Wins Attention
An analysis of almost 27,000 email pitches to journalists and editors has uncovered details of successful and unsuccessful methods, including what words win journalists’ attention. Some findings support common best practices; others might not. The marketing and PR...12 Tips on Running Press Conferences that Produce Widespread Media Coverage
A well-organized press conference offers a special opportunity to gain far-reaching media coverage. As opposed to scheduling interviews with individual reporters or emailing press releases, press conferences allow PR teams and company representatives to interact...Survey of Journalists Challenges Conventional PR Media Relations Practices
A recent survey of journalists sought to test traditional PR assumptions about media relations. According to the conventional PR playbook, publishing a book substantially enhances a source’s reputation as a recognized expert, issuing press releases gains the media’s...How PR Can Attempt to Correct Journalists’ Mistakes
Sooner or later, a reporter will make a mistake when writing about your organization. Mistakes may have become more frequent as newsroom staff reductions increase journalists’ workloads and digital publishing puts even more pressure on writers to be the first to...
