by William Comcowich | Feb 18, 2016 | Media Relations
To gain online readership, news organizations have taken a headlong dive into multimedia. Online newspapers and trade journals now make copious use of video and interactive multimedia elements. Long married to the written word, traditional print publications in their...
by William Comcowich | Feb 11, 2016 | Media Relations
The importance of gaining PR placements in broadcast media is difficult to overestimate. Even with the gains of online news and social media, TV still attracts the largest audiences for news. Broadcast placements work effectively to launch a new product, generate...
by William Comcowich | Feb 3, 2016 | Media Relations
Occasionally, reporters use aggressive, even sneaky, interview tactics that catch business people off guard. PR pros or other company representatives often reply to those tricky questions with comments they later regret. Jessica Killenberg Muzik, vice president,...
by William Comcowich | Jan 27, 2016 | Media Relations
Pitching to journalists through social media may be over-rated, according to one recent survey. A survey of over 200 journalists by PWR New Media found that journalists overwhelmingly prefer to receive news releases via email: 91% of respondents said email is...
by William Comcowich | Jan 4, 2016 | Media Relations
When news breaks, reporters typically seek experts to explain a news event or issue in layman’s terms. They need to find an expert quickly. The PR team that acts early in pitching experts to reporters typically wins the media coverage. Rapid response is an immensely...
by William Comcowich | Dec 10, 2015 | Media Relations
Gaining media coverage is difficult or even impossible when important news is breaking – mostly because reporters become obsessed with the current major event. Getting them to consider your story pitch at such times is, well…challenging. (Add other descriptive terms...
