by William Comcowich | Mar 2, 2018 | Nonprofits
Facebook’s decision late last year to remove fees for nonprofit organizations that conduct fundraising on the social media platform may cause nonprofits to take a new look at Facebook as a fundraising tool. Given that Facebook remains the largest social media...
by William Comcowich | Sep 7, 2017 | Nonprofits
Nonprofits now understand that media measurement is indispensable. A survey by the Non-Profit Group of AMEC last year revealed that 91 percent of nonprofit executives understand that measurement is important but feel they lack expertise or time to focus on it. A...
by William Comcowich | Aug 2, 2017 | Nonprofits
Experts agree that the first important step to measuring results for PR and marketing is to select key performance indicators (KPIs) based on the organization’s goals. The same advice applies to non-profit organizations. Close tracking of carefully selected...
by William Comcowich | Nov 3, 2016 | Nonprofits
Like for-profit businesses, nonprofit organizations can gain substantial benefits by monitoring the wealth of data available from both traditional and social media sources. Locating positive media coverage can demonstrate the impact of marketing and public relations...
by William Comcowich | Jul 15, 2016 | Nonprofits
Most nonprofits understand that social media offers an increasingly powerful channel for communicating with constituencies, soliciting donations and promoting their cause. Nonprofit social media marketing is growing three times as fast as email. Email lists owned by...
by William Comcowich | Oct 13, 2015 | Nonprofits
Nonprofits can grow faster, solicit donations more successfully and better accomplish their missions through greater use of analytics. If you doubt the benefits of data, you can read the book, Moneyball. The book and movie of the same name relate the true story of how...
