Social Media Opens New Opportunities for Fundraising
Like corporate America, many nonprofit organizations have embraced social media as a new way to connect with their constituencies. Yet few nonprofits are realizing the full spectrum of opportunities social media presents, especially in engaging the organization’s...How Nonprofits Can Use Data to Improve Donor Engagement Strategies
Many nonprofit organizations can improve donor engagement by better using available data to develop more effective marketing strategies. A survey by Abila, a provider of software and services to nonprofits and associations, shows that nonprofits are missing...Non-profits Need Responsive Website Design to Reach the Smartphone Dependent
As more Americans access the Internet through smartphones, many rely solely on their phones for browsing the World Wide Web and connecting on social media. They’re what Pew Research Center calls “smartphone dependent.” Nearly two-thirds of Americans own smartphones,...
