by William Comcowich | Jun 29, 2015 | Nonprofits
Many businesses and brands successfully used social media networks to increase awareness, research consumer sentiment, respond to consumer inquiries, improve their products, and implement marketing programs. Nonprofits have been slower to embrace social media. Yet,...
by William Comcowich | Jun 18, 2015 | Nonprofits
Like corporate America, many nonprofit organizations have embraced social media as a new way to connect with their constituencies. Yet few nonprofits are realizing the full spectrum of opportunities social media presents, especially in engaging the organization’s...
by William Comcowich | Apr 21, 2015 | Nonprofits
Many nonprofit organizations can improve donor engagement by better using available data to develop more effective marketing strategies. A survey by Abila, a provider of software and services to nonprofits and associations, shows that nonprofits are missing...
by William Comcowich | Apr 8, 2015 | Nonprofits
As more Americans access the Internet through smartphones, many rely solely on their phones for browsing the World Wide Web and connecting on social media. They’re what Pew Research Center calls “smartphone dependent.” Nearly two-thirds of Americans own smartphones,...
