by Michael Kling | Oct 29, 2020 | Online Reputation Management
Businesses understand that favorable online ratings and reviews are critical for driving sales and maintaining their reputations. But how consumers use online reviews may surprise them. As it turns out, glowing five-star reviews are not always as beneficial as...
by Michael Kling | Oct 26, 2020 | Online Reputation Management
Negative social media content has increased substantially this year due to Covid-19 and rising political animosity, dramatically increasing risks to brands, according to new research. “Coupled with increased societal issues and instigators, such as trolls,...
by William Comcowich | Oct 16, 2020 | Online Reputation Management
Defamatory accusations online or in the media can wreck reputations of both individuals and organizations. Such allegations, often repeated in the media and online, are far worse than complaints of mediocre products or customer services shortfalls. They can destroy...
by William Comcowich | Dec 23, 2019 | Online Reputation Management
Online reputation management has exploded into a robust business. Reputation management firms that safeguard and promote positive online reputations abound. Many promise to fix damaged reputations and replace negative articles with positive content at the top of...
by William Comcowich | Oct 30, 2019 | Online Reputation Management
Research shows that 86% of consumers read reviews for local businesses, and 57% will only patronize businesses with four or more stars. Stars often mislead shoppers. The problem is that fake online reviews are pervasive. Estimates of fake reviews vary, depending on...
by William Comcowich | Nov 12, 2018 | Online Reputation Management
Advances in video editing enable fraudsters to create deep fakes: doctored videos that portray people doing things they never did or saying words they never said. The videos can dub words on speakers or replace an image of someone’s head with another person....
