by William Comcowich | Mar 15, 2017 | Online Reputation Management
PR and marketing professionals strive to promote positive online product reviews and counter negative reviews. They believe negative reviews may irreparably damage a company’s reputation, while positive reviews increase trust and attract customers. Unfortunately, some...
by William Comcowich | Feb 22, 2017 | Online Reputation Management
Consumers form opinions about a company based on how the business reacts during crises more than on what others say about the company. According to a new Weber Shandwick study, 85% of consumers form opinions about companies based on how they react during crises. How...
by William Comcowich | Jan 18, 2017 | Online Reputation Management
Online reviews and ratings are powerful tools for gaining customers’ trust and managing online reputations. Some marketers predict online reviews will soon dominate online reputation management and digital marketing. “A positive reputation is one of the most powerful...
by William Comcowich | Jan 3, 2017 | Online Reputation Management
Corporate reputation is everything. Loss of reputation can destroy companies. Warren Buffett once stated: “We can afford to lose money — even a lot of money. But we can’t afford to lose reputation–even a shred of reputation.” The 2016 US Reputation Dividend...
by William Comcowich | Sep 28, 2016 | Online Reputation Management
Trolls – those discontents who hurl inflammatory, hateful attacks and start pointless arguments online — seek only to cause havoc and undermine a person’s or a company’s hard-won reputation. Once mainly a problem for individuals, trolls are increasingly...
by jcordle | Feb 1, 2016 | Online Reputation Management
By Joel Cordle Reputation is the backbone of any online business. Consumers examine trust and credibility of companies closely, and customer feedback can travel far and quickly through sites like Amazon, Trip Advisor, Yelp, CNet and Epicurious. Problems arise when...
