by William Comcowich | Dec 11, 2015 | Online Reputation Management
A family-owned jewelry store had worked hard to build an excellent reputation over the years. Long’s Jewelers of Cambridge, Mass., achieved a strong reputation in the Boston area and an almost-perfect 4.8 star rating on Facebook. Then it received over 100 one-star...
by William Comcowich | Sep 10, 2015 | Online Reputation Management
Reputation is everything. These days it’s online reputation that’s everything. A damaged online reputation can severely harm an organization. A single bad online review can destroy a small business, especially one in consumer services such as restaurants. Online...
by William Comcowich | Aug 6, 2015 | Online Reputation Management
Online reviews are critical both for a business’s search engine results and for gaining customers’ trust. Reviews often appear near the top of search results for a business. Google often displays reviews near the first search results. It has also integrated reviews...
by William Comcowich | May 14, 2015 | Online Reputation Management
Online reviews have a major effect on buying decisions. There’s just no doubt about that. That’s why businesses strive to promote positive comments and monitor comment boards in order to quickly respond to negative reviews. Some businesses have tried to prevent...
by William Comcowich | Feb 18, 2015 | Online Reputation Management
Managing an organization’s online reputation can be like herding unruly cats. The idea is to guide social media conversation about your organization or brand to a more positive light, intervene to limit negative comments and magnify the positive ones. The most...
