by William Comcowich | Jul 23, 2015 | PR Measurement
Demonstrating the value of public relations to corporate leaders has always been challenging. Many PR pros tend to gravitate to metrics that are easy to capture and report, but CEOs and CFOs don’t brag to investors about Facebook likes or retweets. Top executives want...
by William Comcowich | Jun 11, 2015 | PR Measurement
The International Association for Measurement and Evaluation of Communication (AMEC) has just vowed to “make measurement mainstream.” Stuart Smith, global CEO of Ogilvy PR, and David Gallagher, senior partner and CEO, Europe, for Ketchum, said their firms will...
by William Comcowich | Apr 22, 2015 | PR Measurement
Public relations has suffered from the “Mad Men” problem. PR activities have traditionally been considered unmeasurable. Yet the rest of the world moved to the Jerry Maguire “Show Me the Money” philosophy and now demands PR so show measurable outcomes. That’s...
by William Comcowich | Mar 10, 2015 | PR Measurement
More than a few public relations experts argue that data is the future of PR. Measuring the impact of PR initiatives can improve strategies and calculate PR’s contributions to the organization. Aggressively utilizing data and measurement to quantify impact and...
by William Comcowich | Mar 5, 2015 | PR Measurement
Measurement is the largest skills gap for public relations professionals and over a third don’t measure their communications activities, a new survey indicates. Fifty-three percent of PR pros participating in the PR Academy’s Trends Survey 2015 named...
