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Glean.info Blog: PR Measurement Archives - Page 10 of 10 - glean.info

3 Case Studies of Successful PR Measurement

by | Jul 23, 2015 | PR Measurement

Demonstrating the value of public relations to corporate leaders has always been challenging. Many PR pros tend to gravitate to metrics that are easy to capture and report, but CEOs and CFOs don’t brag to investors about Facebook likes or retweets. Top executives want...

Will PR Measurement Become Mainstream?

by | Jun 11, 2015 | PR Measurement

  The International Association for Measurement and Evaluation of Communication (AMEC) has just vowed to “make measurement mainstream.” Stuart Smith, global CEO of Ogilvy PR, and David Gallagher, senior partner and CEO, Europe, for Ketchum, said their firms will...

The Emerging New Age of PR Measurement

by | Mar 10, 2015 | PR Measurement

  More than a few public relations experts argue that data is the future of PR. Measuring the impact of PR initiatives can improve strategies and calculate PR’s contributions to the organization. Aggressively utilizing data and measurement to quantify impact and...
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