by William Comcowich | Jan 23, 2018 | PR Measurement
PR measurement guru Katie Paine, CEO of Paine Publishing, offers media measurement predictions for 2018 in her latest article in the The Measurement Advisor newsletter. These are three of leading predictions along with supporting research and commentary. More...
by William Comcowich | Jan 3, 2018 | PR Measurement
PR pros will face growing pressure in 2018 to prove how their activities contribute to the organization’s sales funnel and bottom line. In the coming year, it’s likely PR will increasingly work more closely with professionals who may be more accustomed to...
by William Comcowich | Oct 30, 2017 | PR Measurement
PR needs to infuse data analytics into the entire process to gain the full benefit of PR measurement, said speakers at a webinar. PR teams typically analyze data when campaigns conclude to determine their effectiveness or when they issue quarterly reports to clients...
by William Comcowich | Sep 20, 2017 | PR Measurement
PR measurement requires selecting appropriate metrics, but sometimes you need to do the opposite and eliminate unsuitable metrics. As staff members and others stakeholders suggest media metrics to track, the number of metrics can balloon over time. A cumbersome number...
by William Comcowich | Aug 21, 2017 | PR Measurement
A new PR metric could help gain PR greater influence and stature. Kelly Byrd, a senior PR engineer at AirPR, makes the case for return on PR spend, a metric she says provides a cost-benefit analysis of a PR campaign. The metric could be PR’s answer to...
by William Comcowich | May 30, 2017 | PR Measurement
Communications associations are taking a tough stance against advertising value equivalencies as a metric for PR analytics, including threats of disciplinary actions against members. AMEC, the international association for communications measurement, announced plans...
