by William Comcowich | Sep 13, 2016 | PR Measurement
Almost all organizations examine Google Analytics to judge results of their public relations, marketing and advertising efforts. At some point in their careers, PR pros may hear clients or corporate managers complain that Google Analytics reports indicate lackluster...
by William Comcowich | Jul 26, 2016 | PR Measurement
There are many possible metrics for measuring PR. Some think it’s time to include backlinks as a key metric to evaluate PR success. Incoming links to a company’s domain are among the most important metrics for PR and search engine marketing, these advocates contend....
by William Comcowich | Jul 19, 2016 | PR Measurement
Donald Trump’s primary victories and imminent nomination as Republican presidential candidate took pundits, public relations and marketing experts by surprise. If anyone should have predicted Trump’s success, it’s PR pros. After all, politics is a type of public...
by William Comcowich | Jul 7, 2016 | PR Measurement
PR measurement experts call AMEC’s new Integrated Evaluation Framework the hottest thing in measurement — a new tool that may raise PR to a new level of respect. They also point out its limitations. The framework, an interactive version of the original...
by William Comcowich | Jun 9, 2016 | PR Measurement
The overwhelming majority of PR measurement experts dismiss advertising value equivalencies (AVEs) as inaccurate and misleading. The AVE measurement reports what earned media coverage would cost if it were advertising. Measurement experts agree that AVEs cannot...
by William Comcowich | May 20, 2016 | PR Measurement
Quantifying PR efforts is often challenging. PR has traditionally found it difficult to find the numbers that justify their work to management, measure their contribution to the bottom line and gauge the effectiveness of their various strategies. Measuring PR efforts...
