by William Comcowich | Apr 20, 2016 | PR Measurement
Public relations executives see measurement and evaluation as one of the industry’s top growth opportunities, a new survey shows. PR agency executives surveyed by the USC Annenberg Center for Public Relations ranked measurement third out of 18 potential growth...
by William Comcowich | Mar 17, 2016 | PR Measurement
Donald Trump has received plentiful media coverage in his presidential campaign – far more media coverage than any other candidate in the 2016 presidential campaign. The real estate mogul has more delegates than other Republican candidates while spending far less for...
by William Comcowich | Feb 23, 2016 | PR Measurement
Advertising value equivalencies (AVEs) simply refuse to die, no matter how hard the public relations industry tries to exterminate the metric as a valid measurement. A recent Meltwater white paper, written by Robert Wynne, a PR commentator and Forbes contributor,...
by William Comcowich | Feb 17, 2016 | PR Measurement
Some fundamental questions about the place of PR in large corporations continue to echo throughout the industry and C-suites worldwide. To whom (where) should PR Report? PR professionals at companies listed on Fortune’s Most Admired list report to the company C-suite,...
by William Comcowich | Jan 13, 2016 | PR Measurement
Most PR pros measure their content marketing efforts, a new survey indicates. However, they may not be using meaningful metrics or getting full benefit from their media measurement efforts. Seventy-seven percent (77%) of PR and marketing professionals said they...
by William Comcowich | Dec 14, 2015 | PR Measurement
C-suite executives traditionally viewed the value of public relations with some skepticism due to PR’s inability to prove its contribution to the bottom line. In the past, PR contributions could not be measured, other than anecdotally. Now that’s changing. Public...
