Study on Trump’s Earned Media Shows What’s Wrong with AVEs
Donald Trump has received plentiful media coverage in his presidential campaign – far more media coverage than any other candidate in the 2016 presidential campaign. The real estate mogul has more delegates than other Republican candidates while spending far less for...Meltwater White Paper Promoting Use of AVEs for PR Measurement Unleashes Barrage of Industry Criticism
Advertising value equivalencies (AVEs) simply refuse to die, no matter how hard the public relations industry tries to exterminate the metric as a valid measurement. A recent Meltwater white paper, written by Robert Wynne, a PR commentator and Forbes contributor,...What PR Needs to Do to Gain C-Suite Confidence
Some fundamental questions about the place of PR in large corporations continue to echo throughout the industry and C-suites worldwide. To whom (where) should PR Report? PR professionals at companies listed on Fortune’s Most Admired list report to the company C-suite,...PR Pros Measure Content Marketing – But How Well?
Most PR pros measure their content marketing efforts, a new survey indicates. However, they may not be using meaningful metrics or getting full benefit from their media measurement efforts. Seventy-seven percent (77%) of PR and marketing professionals said they...3 Reasons Why PR and PR Measurement Will Be More Important in 2016
C-suite executives traditionally viewed the value of public relations with some skepticism due to PR’s inability to prove its contribution to the bottom line. In the past, PR contributions could not be measured, other than anecdotally. Now that’s changing. Public...
