by William Comcowich | Sep 18, 2015 | PR Measurement
CyberAlert LLC and Paine Publishing LLC today announced the publication of the 2015 PR Measurement Handbook. A copy of the 2015 PR Measurement Handbook is available now via free download. The 74-page e-book contains 21 articles on the latest PR measurement...
by William Comcowich | Sep 4, 2015 | PR Measurement
In an effort to promote the use of analytics in public relations, the International Association for Measurement and Evaluation of Communication (AMEC) has designated September as Measurement Month. The month features an abundance of webinars, panel discussions,...
by William Comcowich | Sep 3, 2015 | PR Measurement
Leading PR organizations just unveiled updated Barcelona Principles, dubbed Barcelona Principles 2.0, before a packed audience of PR and media intelligence professionals in London. The revised principles were developed by the International Association for Measurement...
by William Comcowich | Aug 26, 2015 | PR Measurement
PR folks aren’t known for their math or analytics acumen. Many of us entered PR in the first place because we prefer words to numbers and dislike number-crunching. I know. I personally haven’t balanced a checking account in decades – and neither has my wife. (Our CPA...
by William Comcowich | Aug 13, 2015 | PR Measurement
Winning a PR award can boost your self-esteem, not to mention your career. A PR award gains recognition for the team that created the campaign and can be instrumental in attracting additional clients to a PR agency. How do you get your application to rise to the top...
by William Comcowich | Aug 5, 2015 | PR Measurement
The Washington Redskins maintained that 7,845,460,401 people read about their training camp in Richmond, VA., from July 24 to Aug. 12 last year. That’s more than the entire population of the world. How could that be? The number — initially claimed to be...
