by William Comcowich | Jul 10, 2020 | Press Releases
Although some PR pros maintain that press releases are no longer effective, they have not disappeared. News releases may have evolved, but they remain a core public relations tool for businesses of all sizes. Polished publicity releases can be especially effective for...
by William Comcowich | Nov 2, 2018 | Press Releases
Press releases announcing personnel appointments are a mainstay of public relations. They may not always be earth-shattering news, but they fulfill important PR purposes. They keep your organization on the top of the minds of journalists covering your industry. They...
by William Comcowich | May 29, 2018 | Press Releases
The press release may need to evolve or die. That’s quite a statement from someone who has strongly supported the use of news releases as a PR tool. But, new research shows that journalists overall hold a dim view of press releases. About half of journalists surveyed...
by William Comcowich | Oct 18, 2016 | Press Releases
Some public relations professionals argue that press releases are an antiquated and worthless strategy. Last month, PR professionals produced an average of 1,092 press releases per day. They’ve generated 236,356 press releases so far this year, according to Shift...
by William Comcowich | Aug 16, 2016 | Press Releases
Why does the press release, a traditional pillar of public relations, remain under constant attack? Relentless assaults on the press release result from the proliferation of digital marketers who attempt to differentiate themselves and expand their services into PR,...
by William Comcowich | Mar 31, 2016 | Press Releases
The headline is the most important part of a press release. Strong headlines encourage journalists to open the email message and begin reading the press release. A bad headline will render an otherwise adequate press release a failure. Awful headlines cause...
