by William Comcowich | Nov 24, 2015 | Press Releases
Press releases remain a valuable tool in public relations, despite proclamations about their demise. They are especially valuable to promote authors and new book releases. PR pros may find themselves publicizing an author’s book or may even publish their own...
by William Comcowich | Jul 15, 2015 | Press Releases
Multimedia is coming to dominate digital communications. News releases will be no exception. That should not surprise you. Many scientific studies show that people tend to learn better through visuals and are more likely to interact with images, videos and audio. The...
by William Comcowich | Jun 26, 2015 | Press Releases
Press releases that contain multiple images or video are more likely to be published, read, viewed and shared on social media. Including imagery and reference materials in press releases also improves message delivery. Now there’s a newer technology that transforms...
by William Comcowich | Jun 9, 2015 | Press Releases
The earnings news release is critical for publicly-traded companies. The earnings press release offers investor relations and PR the opportunity to highlight the company’s achievements, establish expectations, and explain its challenges and shortcomings. Analysts,...
by William Comcowich | May 19, 2015 | Press Releases
Whether distributed directly to journalists or through press release distribution services, the news release remains one of the most important tools of public relations. Most large companies and PR agencies maintain their own media lists of press contacts for news...
by William Comcowich | May 13, 2015 | Press Releases
Press releases remain one of the main tools for public relations. They are the first line of communication to inform the public about an organization’s products and activities. Press releases can also pique the interest of journalists and prompt them to interview one...
