by William Comcowich | May 1, 2015 | Press Releases
What’s the future of the press release? Some say the press release – or at least its traditional version – is dead. Some PR pros say they’ve abandoned the old-fashioned press release in favor of 21st century tactics. Others believe the press release is still a...
by William Comcowich | Apr 24, 2015 | Press Releases
Some say the press release – or at least certainly the traditional press release – is dead. Those questioning the value of press releases may wish to consider a recent, small and little-noticed change in Google’s search algorithm. The change, first reported by...
by mkennedy | Mar 6, 2015 | Press Releases
by Mickie Kennedy Google’s Panda updates have created a real stir in the public relations world. Many press release “farm” companies have been forced to totally change their ways or go out of business as the old ways of doing things are falling by the wayside. If...
by William Comcowich | Jan 28, 2015 | Press Releases
Failing newspapers, plummeting newspaper circulations and recent search engine algorithm changes have prompted some observers to predict the end of the press release as an effective and cost-efficient public relations tool. At least some SEO experts believe...
