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As the quarterly earnings season approaches, public relations teams will become busy drafting press releases, preparing executives for interviews and contacting reporters. Winning media mentions from earnings releases has become more challenging than ever. Media...
Convincing employees to accept Covid-19 vaccinations may become the most critical internal communications task of 2021. In a herculean effort, pharmaceutical companies will soon distribute vaccines to the public. Medical experts say 75% of the public must be...
Your positioning statement creates the foundation for all your organization’s communications across all media. It provides focus and direction and ensures that content is consistent. Without a positioning statement, PR can resemble a person groping aimlessly in the...
No one predicted the abrupt disruption 2020 would bring when they delivered their annual predictions a year ago. That’s not stopping anyone from issuing 2021 predictions for PR and marketing. These are the top 2021 predictions for PR and marketing. Social...
Forget The New York Times. Send news to niche publications instead. Clients and top company executives typically want large, national publications to mention their company. They dream of a feature story on their company in The New York Times. For companies in many...
This is the third year since I inaugurated the “Things That Really Matter Awards, for Good Guys Who Did Things to Benefit Society.” (Before the political correctness police and feminists jump all over me, a Merriam-Webster definition of “guy” is, “person — used in...
