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COVID-19 Impact: PR & Marketers See Budget Cuts, Signs of Hope, Surveys Reveal

by Michael Kling | Mar 30, 2020 | Public Relations

COVID-19 Impact: PR & Marketers See Budget Cuts, Signs of Hope, Surveys Reveal Not surprisingly, PR and marketing professionals predict substantial financial repercussions from the COVID-19 pandemic, multiple surveys show.  However, the surveys reveal some bright spots among the gloom. PR Consumer and Brand Campaigns Impacted A PR Week survey of...

How to Successfully Promote Anti-Coronavirus Initiatives

by Michael Kling | Mar 30, 2020 | Public Relations

How to Successfully Promote Anti-Coronavirus Initiatives Businesses and other organizations are donating goods and funds to help the battle against the coronavirus. In a few examples, U-Haul is offering 30 days of free storage to college students who had to move out of their dorms, Business Insider reports. MGM Resorts is...

10 Recommendations to Effectively Manage Remote PR & Marketing Teams

by Michael Kling | Mar 26, 2020 | Public Relations

10 Recommendations to Effectively Manage Remote PR & Marketing Teams Although remote workers offer definite benefits to PR agencies and corporate PR departments, managing off-site freelancers, contractors or employees can be challenging at times. Now, of course, almost everyone is working remotely from home in order to contain the...

The COVID-19 Recession: How PR & Marketing Can Survive

by William Comcowich | Mar 23, 2020 | Public Relations

The COVID-19 Recession: How PR & Marketing Can Survive COVID-19 is delivering a body blow to PR and marketing agencies and departments. The near shut-down of the travel and conference industries, the stock market collapse, and closures of hotels, bars, restaurants and other business has hit the economy hard. As clients...

7 Proper PR Practices for Improving Glassdoor Reviews

by William Comcowich | Mar 16, 2020 | Public Relations

7 Proper PR Practices for Improving Glassdoor Reviews Companies, non-profits and PR agencies with strong reputations receive more job applications from qualified candidates and retain first-rate employees. That’s why many communications and HR personnel strive to maintain favorable ratings on Glassdoor and other...

Which Employee Benefits & Perks Resonate Most with PR Pros?

by Michael Kling | Mar 9, 2020 | Public Relations

Which Employee Benefits & Perks Resonate Most with PR Pros? Good pay and benefits are great, but there are other reasons why PR people like their jobs, a new survey reveals. When asked “What are the most satisfying aspects of your job?” PR pros most frequently answered challenging work (56%), organizational mission/integrity...
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