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What’s now dubbed “Black PR” threatens the reputation of legitimate PR and PR practices in general. A recent BuzzFeed article explains how the Taiwanese “PR firm” Bravo-Idea gathers online information and distributes machine-generated content through fake websites and...
Public relations professionals can glean ideas and learn how to improve their own campaigns by examining other brands’ successful promotions. With that in mind, here are five superb PR campaigns of 2019. Most included a large dose of social media. Popeyes...
While pundits tout social media and particularly influencer marketing as the latest and greatest promotional strategy, op-eds remain a remarkably effective and cost-efficient tool for influencing public opinion. An op-ed in The New York Times by an anonymous White...
Digital marketing experts predict online advertising costs will increase significantly in 2020. The cost of search ads are escalating due to increased advertiser competition and a stagnating number search queries, digital ad professionals say. It seems consumers can’t...
Once associated with innovative start-ups, telecommuting has become common even for even strait-laced corporations. Communications agencies are especially fond of remote workers, whether they’re full-time employees, contractors or freelancers performing one-off...
Public relations and marketing people spend much time searching for email addresses and other contact information. Finding email addresses – ones that don’t bounce back – and phone numbers is a mundane yet vital step to building relationships with bloggers,...
