by William Comcowich | Dec 4, 2019 | Public Relations
Without doubt, focused PR measurement is the most effective way to win plaudits and support from corporate executives for public relations campaigns and budgets. PR analytics are essential to demonstrate to the C-suite how PR activities positively impact the...
by William Comcowich | Dec 2, 2019 | Public Relations
Momentum is building for national data privacy regulations. Even if Congress doesn’t enact legislation any time soon, online privacy and data security has already become a leading public relations issue. Companies that violate privacy agreements or otherwise mishandle...
by William Comcowich | Nov 26, 2019 | Public Relations
Amazon is taking on President Trump over the Pentagon’s decision to award the $10 billion Joint Enterprise Defense Infrastructure (JEDI) contract to Microsoft. In a lawsuit filed in the U.S. Court of Federal Claims, Amazon Web Services alleges Trump interfered with...
by William Comcowich | Nov 22, 2019 | Public Relations
The disappearance of newspapers and other media outlets presents public relations with a problem. As newspapers have disappeared or shrunk in size, PR staff and agencies have fewer opportunities for media placements. But corporate communications teams have found a...
by William Comcowich | Nov 21, 2019 | Public Relations
Conventional wisdom dictates that PR pros avoid media pitching during the holiday season. The belief is that everyone, including consumers, reporters and editors, is too busy and distracted to look at press releases or read news articles. The truth is that December is...
by William Comcowich | Nov 15, 2019 | Public Relations
As this year draws to a close, PR pundits have pondered how PR will change in the coming year. Those in PR who keep up with emerging technologies and changing consumer perceptions and expectations increase their chances of surviving and thriving in 2020. These are...
