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Communications professionals can learn much from a 16-year-old Swedish girl with pigtails. Greta Thunberg captured the world’s attention and energized a worldwide movement against climate change. She first gained attention when she skipped school to hold a solitary...
PR practitioners can learn quite a lot by paying attention to the current political scene. Doing so provides a tuition-free course in public relations that’s not in PR communication school syllabuses. Many of the lessons apply to non-political agency PR. Below are...
Countering the spread of misinformation has grown into a major challenge for newsrooms, new research reveals. Although less than half of journalists surveyed say misinformation affects their daily work, 75% of news managers are concerned about the impact of...
As a novice freelance journalist, when not on a deadline, I strived to lead with what I coined my “D” rule: Don’t Follow the Pack; look for the story behind the story. That meant when other reporters were interviewing celebrities, I would approach individuals who...
Airbnb has become a household name mainly through its PR and marketing practices. Its core service, online reservations for short-term rentals, isn’t unique. Others, such as VBO.com, HomeAway and even Craigslist, post short-term rentals. Instead, Airbnb become top of...
PR agencies that specialize in an industry win greater respect, more first-rate clients and higher fees. Specializing in an industry may be the only route to prosperity. Fighting for business in a crowded field, PR generalists face stiff competition. Clients ask for...
