by William Comcowich | May 14, 2019 | Public Relations
Many public relations professionals criticize press releases as an antiquated and worthless PR tool. Almost nobody reads them or shares press releases, they argue. Besides failing to gain attention, most press releases overflow with corporate jargon, verbose language...
by William Comcowich | May 13, 2019 | Public Relations
Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the study the...
by William Comcowich | May 9, 2019 | Public Relations
As public relations work continues to evolve with more functions and responsibilities in the new media landscape, PR pros must embrace new skills to bolster their career prospects. More people now get their news on social media. More consumers prefer to view videos...
by William Comcowich | May 6, 2019 | Public Relations
Public relations work was always demanding but recent surveys indicate that PR is becoming even more stressful. CareerCast rated public relations executive as the eighth most stressful job on its 2019 Most Stressful Jobs list, behind life-or-death occupations like...
by William Comcowich | Apr 8, 2019 | Public Relations
Papa John’s, the pizza chain, hopes to restore its image by recruiting former basketball star Shaquille O’Neill as a teammate. Papa John’s took a serious blow to its reputation after John Schnatter, its founder, chairman, and public face of the company, used the...
by William Comcowich | Apr 5, 2019 | Public Relations
Earned media, long the mainstay of public relations, is rapidly evolving and dwindling in importance, changing the nature of public relations. While many PR leaders defend the value of earned media, others argue PR must adapt to inevitable trends. Asked what...
