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PR agencies work hard to serve their current clients and find new clients. They usually dread the thought of a client firing them. PR agencies can learn how to work with difficult clients, but sometimes they must turn the tables and fire a client. Terminating a client...
The cannabis industry is smoking hot. To date, 33 states have legalized cannabis for medical use and 10 for recreational use. Cannabis start-ups are spreading like weeds. (Ok, that’s enough with the puns!) Venture capital is jumping into the sector and start-ups are...
Racial insensitivity has afflicted some well-known brands recently. Fashion retailer H&M featured a young black boy in a green hoodie with the words “coolest monkey in the jungle.” A video clip for Dove soap on Facebook appeared to show a black woman turning into...
Most public relations professionals understand all too well that media options have shriveled. Some of the latest figures: About 20 percent of all metro and community newspapers in the country — about 1,800 — have gone out of business or merged since 2004, according...
The recent scandal involving Virginia Gov. Ralph Northam’s yearbook opens a new page in crisis communications. Companies will need to review yearbooks and other published materials, including video and audio recordings, to prepare a PR crisis response in...
Google Analytics offers a valuable tool to show how public relations activities help meet business goals. PR professionals need first-rate Google Analytics skills to prove the value of their work to corporate superiors or agency clients. These are some valuable ways...
