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So-called deepfake videos — that is, altered video recordings — bring a new level to the dangers of fake news for marketing and PR. Advances in video editing enable fraudsters, pranksters or criminals to create videos that portray people doing things they...
People trust their employers more than government officials or the media, new research reveals. That means business leaders can and should assume the reigns of leadership. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than...
Image ® Career Employer Most PR and marketing professionals know about major job boards that serve all job seekers in all industries. Indeed.com, Monster.com and CareerBuilder.com come to mind. Hundreds of small job boards that focus on...
Meetings often annoy communications professionals because they consume vast amounts of time. PR and marketing meetings produce plenty of talk but few valuable conclusions or action items. Some people rehash old material while others drift into a dream and pay little...
Companies embroiled in high-profile lawsuits, government investigations or other types of controversies typically contact a PR firm and a law firm, perhaps not in that order. Litigation and public relations have become increasingly intertwined. Lawyers speak to the...
Last week, we published the best articles on media monitoring and measurement that appeared in the Glean.info blog in 2018. For this week, we’ve gathered the best posts on a range of more general public relations and marketing topics. The articles include best...
