10 Ways to Succeed with PR Pitches during the Holiday Season
Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. The holidays are a busy season for everyone, according to standard belief. Like most of us, many reporters are away on vacation....
10 Notable Public Relations Blogs Worth Following
Public relations professionals likely know about major PR publications like PR Daily, PRNews, and O’Dwyer’s as well the PRSA’s publications like PRsay. But some of the most thought-provoking commentary and helpful advice comes from PR professionals...
10 Top Technology Tools for Public Relations Pros – Very Useful but Not So Well-Known Digital Apps for PR
Although public relations remains a relationship-based profession, automated tools can help PR pros do their jobs faster and perhaps better. The tools improve mainstream digital tools, reduce menial tasks, improve efficiency and generally make life easier for PR. Even...
How Corporations Can Limit Risk When Taking a Political Stand
The question of if and when companies should take a stand on a controversial political or social issue is itself a controversial issue in public relations and reputation management. Some experts say corporations that take a stand on an issue risk alienating many...
The Partisan Divide on Trust of the Media: Implications for PR
Americans have become sharply divided over their views of the media, as trust in the media has diverged along party lines. Republicans are far less likely to trust the media, new research reveals. Most Democrats (82%) say they support the news media’s watchdog role,...
