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More organizations have turned to brand journalism to improve their reputations, engage customers and gain positive media mentions. Coca-Cola, American Express, and Adobe are just a few examples of companies that employ journalism-style, data-based, educational and...
Some experts say companies can promote their businesses, attract customers, and increase sales by taking a public stance on public issues. Researchers from Duke and Harvard say their research suggests that “CEO activism can sway public opinion – and also...
Reaching rural residents may become more challenging as rural newspapers continue to disappear. Like their urban counterparts, rural newspapers have faced tough times due to falling readership and the shift to digital advertising. Many have also suffered as rural and...
Just as a positive brand image helps promote sales, positive employer branding helps attract and retain more qualified employees. Companies with positive employment images receive more job applications from qualified candidates, retain first-rate employees and spend...
Many PR agencies are recommending against traditional billing by the hour and instead employing a more results-based invoicing approach. In the past, determining results meant counting clips and comparing column inches of news articles to the cost of similar...
