by William Comcowich | Jul 13, 2018 | Public Relations
More organizations have turned to brand journalism to improve their reputations, engage customers and gain positive media mentions. Coca-Cola, American Express, and Adobe are just a few examples of companies that employ journalism-style, data-based, educational and...
by William Comcowich | Jun 27, 2018 | Public Relations
The first half of 2018 saw two outstanding PR stunts that attracted enormous media attention: the SpaceX launch of a Tesla Roadster into outer space and IHOP’s name change. The SpaceX Falcon Heavy rocket launched the bright red Tesla Roadster into outer space in...
by William Comcowich | Jun 18, 2018 | Public Relations
Some experts say companies can promote their businesses, attract customers, and increase sales by taking a public stance on public issues. Researchers from Duke and Harvard say their research suggests that “CEO activism can sway public opinion – and also...
by William Comcowich | Jun 8, 2018 | Public Relations
Reaching rural residents may become more challenging as rural newspapers continue to disappear. Like their urban counterparts, rural newspapers have faced tough times due to falling readership and the shift to digital advertising. Many have also suffered as rural and...
by William Comcowich | Jun 6, 2018 | Public Relations
Just as a positive brand image helps promote sales, positive employer branding helps attract and retain more qualified employees. Companies with positive employment images receive more job applications from qualified candidates, retain first-rate employees and spend...
by William Comcowich | May 21, 2018 | Public Relations
Many PR agencies are recommending against traditional billing by the hour and instead employing a more results-based invoicing approach. In the past, determining results meant counting clips and comparing column inches of news articles to the cost of similar...
