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PR pros may increasingly encounter pay-to-play offers: A publication offers a favorable media mention in return for payment. In the past, a wall divided editorial and advertising departments, much like the church vs. state division. Not so much anymore. The media...
Burdened with new challenges during the Covid-19 epidemic, reporters are relying more on public relations professionals. An overwhelming 95% of financial and business reporters surveyed by communications agency Prosek Partners say they now use PR pros as much or more....
Key messages build the foundation of public relations. They help PR prioritize efforts, ensure consistency, and stay focused when speaking to the media, employees and other stakeholders. “In addition to audience retention and the ability to respond to questions...
Working women are bearing an outsized share of the economic and emotional duress caused by the Covid-19 pandemic. Lock downs, furloughs and layoffs have stymied the careers of many women including thousands in PR. Decades of progress for women in PR may be erased. A...
Cybersquatting is increasing and becoming more malicious, experts warn. The trend presents a clear risk to companies’ online reputations. Online speculators purchase domain names of companies and brands, often in large numbers, with the intention of selling them...
Mentoring is more important than ever during the Covid-19 pandemic. Employees fear for their health, their jobs and long-term career prospects. Many face additional household and childcare responsibilities while schools are closed and children remain at home. Mentors...
