by William Comcowich | Jan 10, 2018 | Public Relations
Although fewer Americans rely on television for their news, television remains a substantial news source. Half of U.S. adults obtain their news regularly from television, down from 57 percent in 2016, according to Pew Research Center. That’s still more than online...
by William Comcowich | Jan 9, 2018 | Public Relations
Even while cryptocurrencies and the underlying blockchain technology still puzzle most corporate executives and have yet to become acceptable in most commercial transactions, a burger chain has figured out how to apply blockchain technology to marketing and public...
by William Comcowich | Jan 4, 2018 | Public Relations
While PR faces many challenges in 2018, finding and retaining high-quality personnel, meeting increasingly stringent government regulations on customer data, and responding to fake news may be the toughest PR tasks. Recruiting Quality Staff PR agencies and departments...
by William Comcowich | Jan 2, 2018 | Public Relations
2018 may be a turning point for public relations. 2018 becomes the year that PR must expand its turf, take on wider responsibilities in the new digital landscape, and document its successes. The alternative? Risk being assimilated by other communications functions. PR...
by William Comcowich | Dec 22, 2017 | Public Relations
Public relations teams work hard to win media mentions and goodwill. PR campaigns typically require many hours and days of crafting articles, contacting journalists, and monitoring the media. On the other hand, a creative, attention-grabbing PR stunt can obtain...
by William Comcowich | Dec 14, 2017 | Public Relations
Public relations has an instrumental role to play in obtaining backlinks that increase website traffic and boost SEO for corporate or client websites. PR professionals have traditionally focused on earning favorable media mentions. They seek more ink rather than a...
