by William Comcowich | Oct 19, 2017 | Public Relations
Public relations and marketing teams often suffer from a lack of diversity that can lead to image-damaging blunders and damage bottom line results. PR agency executives agree that more diversity satisfies client expectations, boosts creativity and reflects the...
by William Comcowich | Oct 16, 2017 | Public Relations
Communications professionals have long advocated simple and clear language. They urge corporate executives to eliminate jargon, long-winded phrases and complex sentences. New research now provides them with ammunition to shoot down language that obfuscates. A study by...
by William Comcowich | Oct 13, 2017 | Public Relations
Many public relations professionals resist adapting new technologies and new ways of doing business. Instead, PR personnel continue to rely on what they’re accustomed to. Old-school communications tools remain dominant. That’s the unfortunate conclusion of...
by William Comcowich | Oct 12, 2017 | Public Relations
Most public relations and marketing professionals have read about the increase in mobile internet access, social media news consumption and fake news. Recent Pew Research Center reports provide a deeper look into today’s changing digital media landscape....
by William Comcowich | Sep 28, 2017 | Public Relations
Your local cable company has probably offered you a “triple play” package that combines phone, internet and television services. They offer lower pricing for the combined services, and many customers buy the package, even if they don’t use all the...
by William Comcowich | Sep 22, 2017 | Public Relations
The news media face turmoil and an uncertain, anxious future. The public’s trust in the media is at an all-time low. Publications continue to struggle financially with reduced subscriptions and less advertising – resulting in layoffs of journalists and fewer...
