by William Comcowich | Sep 19, 2017 | Public Relations
While some fear artificial intelligence will steal jobs from public relations professionals and other white-collar workers, some experts predict AI will give PR powerful new capabilities. “Artificial intelligence will give PR professionals superpowers within a...
by William Comcowich | Sep 18, 2017 | Public Relations
Corporations and not-for-profit organizations are under greater scrutiny than ever and PR crises are more common. Emphasis on both personal and corporate ethics creates trust, strengthens corporate image and avoids PR crises that may seriously undermine the...
by William Comcowich | Sep 13, 2017 | Public Relations
While fake news attracts much attention, fake research is also increasingly common. “We’ve seen a rise in research, especially through clickbaits on digital media, that’s widely shared and touted as fact, but it’s based on bad science or poor methodology,” said Dr....
by William Comcowich | Sep 8, 2017 | Public Relations
They call them the Dreamers and their dreams may be about to end. They are undocumented immigrants brought to the United States as children and granted temporary reprieve from the threat of deportation. Mass deportation of Dreamers would be a travesty. It would be...
by William Comcowich | Aug 23, 2017 | Public Relations
CEOs traditionally commented publically only on issues that directly impacted their businesses. They almost always avoided controversial issues. Their jobs depended on company sales and profits – and that’s mostly what they talked about in public. They also usually...
by William Comcowich | Aug 14, 2017 | Public Relations
In addition to damaging the company’s reputation, negative publicity damages its ability to recruit new talent, new research reveals. According to a new CareerBuilder survey, 71 percent of U.S. workers would not apply to a company experiencing negative press. Female...
