A New PR & Marketing Risk: Conflict between Athletes & Sponsors
Corporate PR and marketing departments face a new danger: the risk that athletes endorsing their brand will criticize the company or even terminate their contracts over something the CEO says or does. Under Armour CEO Kevin Plank’s statement praising President Trump...PR Becomes a Leading Player in Super Bowl Advertising
Super Bowl advertising has evolved into an entirely different ball game. The ads have changed from expensive 30-second spots to expensive integrated marketing and advertising campaigns, and PR has become a key player in the run up to the Super Bowl game between New...Message from Davos World Economic Forum: Listen Better
Communications executives at the Davos 2017 gathering of global business leaders and government officials said they must do a better job at listening to the public. The elite leaders were taken off guard, even disoriented, by Brexit and Donald Trump’s election. The...Plunging Public Trust in Business Calls Loudly for PR & Corporate Social Responsibility Initiatives
Public trust in government, business and the media has plummeted to new lows. Some urge PR to take a leading role in restoring trust. The 2017 Edelman Trust Barometer shows the largest-ever drop in trust across the institutions of government, business, media and...Combatting Fake News: The Critical Role PR Must Play
As fake news reports proliferate, media pundits, journalists and public relations experts ponder how to combat the scourge. Proposed solutions include increased media fact-checking, improved social media algorithms and a browser extension for flagging fake news...
