Too Little PR Creates a Roadblock to New Electric Vehicle Purchases
Lack of adequate public relations may be putting the brakes on electric vehicle adoption. Other industries may learn a lesson from PR’s experience with the vehicles. Despite significant advancements in electric vehicle (EV) technology, 60 percent of American drivers...How to Write Photo Captions that Boost Your PR & Marketing Message
Photo captions in PR and marketing materials are often an afterthought. Those who neglect captions, also called cut lines, miss a valuable opportunity to spread their key message. Ann Wylie of Wylie Communications offers these facts about photo captions: Images...How PR Can Gain Better Access to CEOs & Greater Influence in the C-Suite
Although communications professionals have attained a good deal of respect and influence in the corporate boardroom, they deserve more. The C-suite and board can benefit greatly from the perspective of an experienced communicator. PR and other communications can take...Is the Rise of ‘Micro-Persuasion’ the End of Mass Communications?
As the presidential election illustrates, Americans are divided among economic lines, geographic lines, racial lines, gender lines. We’re especially divided along partisan lines. The diminishing circulation of major newspapers and the rise of bloggers, niche websites,...What Trump’s Surprise Election Victory Means for PR & Marketing
Befuddled pollsters, journalists and media analysts are wondering how they could have been so wrong following Donald Trump’s shocking win of the presidential election. Practically every poll predicted Hillary Clinton would win. They were wrong. Media and PR...
