by William Comcowich | Apr 14, 2016 | Public Relations
We all make mistakes. Some mistakes are more egregious than others. Most errors endemic to PR can be avoided pretty easily. These are the top PR shortfalls to shun. These mistakes can cause journalists to quickly delete your story pitch and become reluctant to respond...
by William Comcowich | Apr 11, 2016 | Public Relations
Pay per click (PPC) is a valuable strategy that savvy PR agencies and corporate PR departments include in their repertoire. While PR does not traditionally include advertising in its services, knowledgeable PR teams now supplement their activities with PPC ads. Google...
by William Comcowich | Apr 5, 2016 | Public Relations
When – and if – a business should launch a global PR effort can be a momentous decision. Many experts recommend companies remain close to home, focus on their core audience and postpone global PR endeavors until they have resolved local customer issues. GreenRope, a...
by William Comcowich | Apr 4, 2016 | Public Relations
Public relations is gaining greater leverage and respect in brand marketing. Many companies and brands are bestowing a larger role on public relations in their overall marketing and brand management strategy, sometimes even a leading role. More companies realize that:...
by William Comcowich | Mar 22, 2016 | Public Relations
Data is a vital element of most every type of presentation. It’s absolutely crucial to present credible statistical evidence to explain results of marketing, advertising or public relations campaigns convincingly. Collecting valid data, analyzing it thoroughly and...
by William Comcowich | Mar 16, 2016 | Public Relations
Placing articles in media outlets is far more difficult for PR these days because many newspapers and trade journals have closed while others have laid off staff and decreased editorial space. The solution: Create a news bureau. More PR firms and corporate PR...
