by William Comcowich | Mar 10, 2016 | Public Relations
PR firms are justifiably fighting back against a New York State agency’s ruling that would require PR firms involved in public policy issues to register as lobbyists. Five New York PR firms filed a lawsuit in the Southern District of New York in Manhattan against New...
by William Comcowich | Mar 3, 2016 | Public Relations
While major companies paid millions for television advertising during the Oscars, a nonprofit organization that didn’t pay a cent was the biggest brand winner of the night. It gained the most from the event with an old-fashioned public relations technique: product...
by William Comcowich | Mar 2, 2016 | Public Relations
Seeing a competitor in front of television cameras or mentioned in a major print article likely exasperates the company’s PR folks and their C-suite executives too, at least if the interview did not involve a scandal. PR and the executives probably believe the story...
by William Comcowich | Feb 16, 2016 | Public Relations
Pay-for-performance versus retainers is a long-running debate in the public relations field. Should clients pay PR agencies and solo PR practitioners retainers or should they compensate them based on the number articles they place in publications? Pay-for-placement...
by William Comcowich | Feb 15, 2016 | Public Relations
Lobbying firms are hiring PR professionals or merging with PR firms. Lobbyists have learned to appreciate the benefits of PR and public opinion. They understand that PR can improve their direct lobbying efforts by reaching large groups of people. The trend has blurred...
by William Comcowich | Feb 8, 2016 | Public Relations
A few innovative hospitals are starting to adopt a novel response to their mistakes that cause death or injuries: apologizing. Although apologizing is a standard element of PR crisis plans, most hospitals are traditionally – and incomprehensibly — reluctant to...
