by William Comcowich | Feb 2, 2016 | Public Relations
A New York State commission’s decision to define media relations work as lobbying has both journalists and PR pros up in arms — and for once on the same side. New York’s Joint Commission on Public Ethics voted to expand the definition of lobbying to...
by William Comcowich | Jan 25, 2016 | Public Relations
PR agencies strive to find new clients while better serving current ones. They usually dread being fired by a client. However, in certain circumstances agencies turn the tables and fire the client. Terminating a client hurts an agency’s income, at least in the short...
by William Comcowich | Jan 25, 2016 | Public Relations
A celebrity is more than just a pretty face or a heavenly voice. He — or she — is a brand. Most every top celebrity successfully employs PR tactics. Celebrities actively cultivate hordes of passionate fans. Likewise, brands can develop communities of...
by William Comcowich | Jan 19, 2016 | Public Relations
Technology reviewers and other commentators were busy announcing the top tech gizmos and trends following the mammoth Consumer Electronics Show. Taking a different perspective, a few PR pros cited the main public relations lessons from the show. Over 3,600 vendors...
by William Comcowich | Jan 13, 2016 | Public Relations
PR will gain more recognition in 2016, many business experts predict. Corporate PR departments and agencies that implement the right practices will win greater responsibility, recognition and bigger budgets from the C-suite. “More and more CMOs are recognizing...
by William Comcowich | Nov 19, 2015 | Public Relations
The time-honored media relations method to identify and pitch journalists is getting some competition and moving into social media. In addition to using a media database to identify journalists and either email or phone calls to contact them, PR pros can now “cold...
